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Chief Marketing Officer of Rovio Mobile game makers as Angry Birds, Peter Vesterbacka said the company would offer its shares to the public or go public (Initial Public Offering / IPO) in Hong Kong stock exchange Stock Exchange in 2013. His decision was due Angry Birds games favored by Asian community.
In addition, Vesterbacka also assume that the Asian market is a promising market for future business growth, especially mobile gaming business. China's market is considered as the second largest market after the United States because here there are 100 million downloads Angry Birds games over the last year.
It's a little surprising Vesterbacka statement for the analysts. Understandably, previously CEO of Rovio Mobile Mikael Hed had stated that his company will go public on Wall Street the United States within two or three years away.
But in two months later, the statement reiterated by Vesterbacka that Angry Birds will IPO, but do not know where his place. However, he only said that a year from now. Vesterbacka wished you could make money from the stock market of 1 billion U.S. dollars.
Since its launch in 2009, the game Angry Birds has been downloaded more than 600 million times. Do not want to just sell the game, Rovio Mobile is also developing a franchise business to sell dolls, clothes, school supplies and even cookbooks branded Angry Birds.
With a business model like this, Rovio Mobile is expected to achieve revenues of approximately 100 million U.S. dollars this year. In fact, in the next year Rovio will issue five to six new games that use licensed Angry Birds.
Rovio Mobile does have a clear vision of a next generation Walt Disney company. "That is the target. There is no reason why we are not able to build a company of that size (Walt Disney-ed)," said Vesterbacka.
resource:
http://tekno.kompas.com/read/2011/12/20/15085876/.Si.Burung.Pemarah.Akan.Dilempar.ke.Bursa.Hong.Kong
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